10 Times Companies Took 'Creative Packaging' Too Far

6. Expose the Chip Bags for What They Truly Are: Pure Air

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Chip bags have deliberately air inside them. Although this could seem like a fraud, it is done to save chips from shattering during transportation as the air cushions the bags of chips. The truth is, though, some people overindulge in this required air addition. For instance, the tortilla chips seen below practically have half of their bag of chips empty with air. Indeed, there is not much air required in maintaining chip safety during transportation. Just turning the bag over exposes their deliberate design and how they are supposed to distort information. The air in these bags is avaricious and surpasses mere need. Consumers now find great controversy around this too heavy usage of air in chip packing. Although the method of nitrogen gas preservation of freshness and prevention of crushing is valid, many producers seem to use it only to give the impression of more products. Because of the needless usage of packaging materials, this misleading packaging not only irritates consumers but also generates environmental problems. To make better selections about what to buy, some customers have begun to consider the real product weight against the inflated box size or weigh their chip bags. The habit has even resulted in litigation against certain big snack firms, alleging deliberate consumer misleading behavior. Growing awareness drives desire for more open packaging methods and rules balancing honest content representation with product security.