10 Times Companies Took 'Creative Packaging' Too Far

5. All the Small Ones Were Coincidentally Covered by the Package

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Being the most purposefully dishonest corporation available could help this one receive some accolades. If you are quite picky about your strawberries, you might enjoy packets like the one below where the individual strawberries are on show for everyone to view. Sadly, after you remove the covering, you find that all the excellent strawberries are on show—they cover the ugly ones that nobody can see. One advantage of this lies in knowing your strawberries were chosen. Sadly, that did not turn out to be in your advantage. In the food business, this frequent yet dubious marketing strategy is selectively showing just the best products. It plays on consumers' visual tastes and their presumption that what they view captures the whole picture. This dishonesty goes beyond simple disappointment; it undermines consumer confidence in stores and manufacturers, therefore fostering mistrust of all produce packaging. The habit also fuels irrational expectations about the look of fruits and vegetables, which can result in unneeded food waste when customers reject perfectly good but less aesthetically pleasing veggies. More broadly, this form of marketing supports society's fixation on appearance and beauty above substance and nutritional worth. It begs serious issues regarding the moral standards of food presentation and the need of stores to offer honest impressions of their merchandise. In order to promote a more honest and sustainable way of consuming fruit and vegetables, consumers should think about purchasing loose produce or supporting local farmers' markets where they can view and choose every item individually.