10 Times Companies Took 'Creative Packaging' Too Far
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4. "Mixed Vegetables: Carrots, Corn, Peas, Green Beans, and Lima Beans"
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Making some mixed vegetable meals? To simplify your life somewhat, why not buy a premixed bag of frozen vegetables? Hopefully, you will be creating something really significantly corn-related. You will probably be let down with this buy otherwise. Promising corn, green beans, carrots, and peas, this mixed bundle of vegetables looks But all you will get is a heap of frozen corn accompanied with two carrots and a pea.
It feels like this is a strong metaphor for something—who knew that if you wanted a mixed veggie plate, you would have to bring your vegetables along the bag of "mixed veggies?" One obvious example of deceptive packaging is the disproportionate mix of veggies in an apparently "mixed" bag. It not only frustrates customers but also could throw off goals for nutrition and meal planning. Given the prevalence of maize, presumably selected for its less cost than other veggies, one wonders about the manufacturer's priorities: profit margins against a really balanced variety of vegetables? Customers with severe dietary requirements or those wanting to vary their vegetables could find this habit especially troublesome. It also covers more general concerns about food quality and product labeling credibility. Customers may be driven to choose fresh vegetables despite the additional hassle or attentively examine packages going forward. This event reminds us that convenience meals can not always live up to their claims and that buying for packaged goods calls for a careful eye.